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July 19, 2021 (OTTAWA) - The Coalition of Hardest Hit Businesses has released the following statement in response to today’s border announcement:

“The Coalition of Hardest Hit Businesses is pleased by today’s plan for reopening Canada’s border. Our businesses look forward to safely welcoming U.S. travellers in August and international travellers in September.

While this is welcome news, most tourism businesses lost our international travel summer season. This reopening alone will not save many of Canada’s businesses in the tourism, travel, hospitality, arts, festivals and events sectors from financial ruin this fall and winter.

Over the coming months, our industry is facing a perfect storm. The wage subsidy (CEWS) and fixed costs (CERS) support programs that kept us alive are sharply declining, while business and convention travel remain low, and Canadians think about travel south in the fall and winter.

Even with Canada’s border open to all fully vaccinated international travellers, Canada’s hardest hit businesses need tailored support to stay alive and employing almost two million people.”