Edmonton, June 23, 2023 — The Canadian Motorcycle Tourism Association (CMTA) and the Alberta Hotel and Lodging Association (AHLA) are thrilled to announce a strategic partnership aimed at promoting motorcycle tourism throughout Alberta and enhancing the availability of rider-friendly accommodations across the province. This exciting collaboration will serve to attract motorcycle enthusiasts from around the world, highlighting Alberta's picturesque landscapes and providing them with exceptional hospitality experiences during their journeys.

Motorcycle tourism has experienced a significant surge in recent years, with riders seeking adventure and unforgettable experiences on the open road. Alberta, renowned for its stunning scenery, breathtaking mountain ranges, and diverse terrain, presents an ideal destination for motorcycle enthusiasts. The partnership between CMTA and AHLA will focus on further developing Alberta's reputation as a top motorcycle tourism hotspot and elevating the standards of rider-friendly accommodations within the province.

“The CMTA is proud to join forces with the AHLA in a partnership that signifies our shared dedication to elevating Alberta's status as a premier motorcycle tourism destination. With the combined expertise and resources of both organizations, we are poised to enhance the overall experience for motorcyclists who choose to explore the province's breathtaking landscapes. This collaboration not only aims to promote tourism but also to stimulate the local economy, contributing to the growth and prosperity of the entire region. Together, we are committed to making Alberta a world-class destination for motorcycle enthusiasts.”

Marie Renee Charbonneau, Executive Director, CMTA

"We are excited to embark on this partnership with the Canadian Motorcycle Tourism Association. By aligning our efforts, we can ensure that motorcyclists traveling throughout Alberta have access to a wide range of high-quality, rider-friendly accommodations that cater to their unique needs. This collaboration presents a wonderful opportunity for AHLA members to showcase their exceptional hospitality and create lasting memories for motorcycle enthusiasts exploring our beautiful province.”

Tracy Douglas-Blowers, President & CEO, AHLA

As part of this collaboration, CMTA and AHLA will work closely to develop joint marketing campaigns, targeted promotional materials, and online resources. The objective is to provide motorcyclists with comprehensive information on the best routes, attractions, and rider-friendly accommodations available across Alberta. This initiative will boost awareness of the province's unique offerings and help riders plan their itineraries with ease and confidence.

The partnership also entails training programs and workshops for AHLA member establishments, focusing on rider-friendly practices, amenities, and safety considerations. This initiative will empower hotel and lodging operators to cater effectively to the specific needs of motorcycle tourists, ensuring their stays are enjoyable and tailored to their preferences.

"By teaming up with the Canadian Motorcycle Tourism Association, we aim to provide an enhanced experience for motorcycle enthusiasts traveling throughout Alberta. Motorcycle tourism is a fast-growing market, and we are excited to showcase the warm hospitality and rider-friendly accommodations that Alberta has to offer." Brooke Christianson, AHLA Board Chair, Canalta Hotels

The CMTA and AHLA partnership represents a commitment to enhancing Alberta's reputation as a world-class motorcycle tourism destination. By combining the expertise and resources of both organizations, this collaboration is set to elevate the experience for motorcyclists exploring the province while boosting tourism and the local economy.