Why Hoteliers are Embracing Next-Gen Tech AI, Augmented Reality

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By investing in immersive technologies, hoteliers can make the guest journey more intuitive, engaging, and informative — before, during, and even after their stays

By Ted Jabara

In today’s hospitality landscape, technology isn’t just a support function — it’s a strategic asset that’s transforming how hotel operators connect with guests and operate more efficiently. As an owner/ operator of 45 hotels across the U.S., we are witnessing an exciting evolution in hotel technology, and at the center of it all is artificial intelligence (AI).

The biggest trend dominating hotel technology today is AI’s ability to personalize guest experiences in ways that were unimaginable just a few years ago. Envision walking into a hotel room where the lighting, temperature, and entertainment options adjust automatically to your preferences — before you even ask. That’s not science fiction; it’s happening now.

Predictive , are beginning to anticipate guest needs before they’re even voiced. Whether it’s suggesting nearby dining options, recommending personalized activities, or curating a custom in-room experience, AI is helping us deliver hyper-personalized service that fosters loyalty and satisfaction. When implemented correctly, this technology goes beyond convenience — it creates memorable, seamless stays that feel tailor-made for each guest.

Real-World AI

While the buzz around AI continues to grow, we are moving beyond speculation and into action. We’ve integrated AI into several key business functions including revenue management, forecasting, and accounting. These systems enable us to analyze vast sets of data to uncover patterns, anticipate market changes, and make smarter, faster decisions.

The benefits are twofold: on one hand, we’re optimizing pricing strategies and improving our financial forecasting; on the other, we’re freeing up our teams to spend less time on routine tasks and more time on delivering the personal touches that define our brand.

Technology is never static, and we’re constantly evaluating new platforms that can elevate both guest and associate experiences. All our properties currently utilize the Beekeeper app for real-time communication between staff and management. It’s a vital tool for keeping our teams informed, connected, and aligned — especially in an industry in which seamless service hinges on tight coordination.

Looking ahead, we’re also actively researching platforms like CoPilot, exploring how generative AI can be used to enhance associate training and provide in-the-moment guest support. These types of tools hold incredible potential to offer instant knowledge and assistance, helping staff deliver more confident and personalized service.

On the Horizon: Augmented and Virtual Reality

One of the most exciting areas we’re exploring is augmented and virtual reality (AR/VR). This emerging tech has the power to reshape the booking and on-property experience. Imagine potential guests taking an immersive 3D tour of a suite or wedding venue before clicking “book.” Or, during their stay, accessing interactive guides or AR-enabled concierge services right from their mobile devices.

By investing in immersive technologies, we aim to make the guest journey more intuitive, engaging, and informative—before, during, and even after their stay.

As we embrace these transformative technologies, cybersecurity remains a top priority. The more advanced our systems become, the more vigilant we must be in protecting them. AI is helping us here as well—through real-time threat detection, proactive risk mitigation, and advanced encryption methods.

Implementing multi-factor authentication, continuous system monitoring, and other layered defenses ensures that while we innovate, we never compromise on safety or guest privacy. In today’s digital-first environment, security is just as critical to guest trust as cleanliness or service.

Looking Ahead

At Meyer Jabara Hotels, we believe technology should never replace hospitality — it should amplify it. Whether we’re streamlining back-end operations or creating unforgettable guest interactions, the goal remains the same: to enhance the human experience.

As we look to the future, we’re excited about the possibilities that AI, AR/VR, and other innovations bring. By staying curious, strategic, and always guest-focused, we’ll continue to lead the way in creating extraordinary stays—powered by technology, delivered with heart.

 

Connect, Curate, Customize: Teamwork and Technology Turn Outdoor Experiences into Unforgettable Adventures

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Five best practices to capture summertime bookings, revenues, and guest loyalty

 By Bailie Sonnentag

As summer travel trends shift, one truth remains: the more personalized and immersive the experience, the more likely guests are to return. In today’s uncertain marketplace, travelers are booking later and staying for shorter periods, often Thursday through Sunday rather than a full week. With rising costs and global events weighing on decision-making, guests are opting for quick getaways — and looking for meaningful experiences to make the most of them.

Despite the uncertainty, outdoor adventure remains a strong draw. According to the , the U.S. outdoor recreational economy is worth $887 billion annually and according to , outdoor adventure tourism is projected to grow by 15.3% annually through 2033.

To stay competitive, hotels must go beyond standard offerings. Guests want to feel immersed in the local culture and environment — something they cannot replicate at home. At in Arkansas, for instance, we’ve seen how curated, hyper-local experiences drive deeper guest satisfaction.

Experiences Are the New Amenity

Today’s travelers prioritize destination over décor. Functional, efficient guest rooms are appreciated, but it is the experiences beyond the room that guests remember. Partnering with local event managers, tour companies, and artists helps uncover the “hidden gems” that make your market memorable.

Start with your team. Ask employees what they love about the area. Their insider knowledge can uncover the best trails, museum exhibits, bike routes, or lesser-known eateries — things guests might miss on Google.

Personalization matters. Avoid generic recommendations. Take the time to understand what each guest is looking for. A QR code linked to an e-Concierge platform can share staff-curated favorites, updated in real-time to reflect seasonal events and local discoveries.

Partner for Personalization

Creating truly customized adventures is easier when you have the right partner. At our Arkansas properties, we work with to provide on-demand outdoor experiences — from e-bike rentals to kayaking tours and corporate scavenger hunts. These kinds of partnerships are key to delivering flexible, high-quality adventures that align with your guest demographic.

Eco-consciousness is another growing priority. Guests are seeking sustainable, walkable destinations beyond crowded hotspots. They will choose a pricier stay if it offers a stronger connection to the community and natural surroundings.

Five Best Practices to Elevate Your Outdoor Experience Strategy

  1. Get Involved “Locally”

Everyone on your team should engage with the community. Sales leaders can become ambassadors for local CVBs. GMs can join promotional boards. Offer your lobby space to community partners for pop-ups or meetings. Promote nearby parks, restaurants, and events on social media.

  1. Curate, Do not Just Sell

Help guests plan their day. Be a connector, not just a host. A stay at your hotel should open the door to local experiences — not just serve as a place to sleep.

  1. Think Creatively About Partnerships

Even if your property is not in a traditional resort area, there’s value nearby — whether it is a public art installation, a farmer’s market, or a mom-and-pop coffee shop. Build relationships with these businesses to enrich the guest experience.

  1. Start Small and Add Value

Begin with a simple amenity, such as a hiking map and a locally made snack included in a room package. Instead of relying solely on discounts, find ways to enrich your existing offerings.

  1. Be Ready for Unique Needs
    Flexibility is key. Big events like cycling races may require creative bike storage or early check-ins. Anticipate these needs and plan accordingly.  For example, our Motto by Hilton extended bike valet service, an extension of our bike storage and service offerings. 

Looking Ahead

We expect demand for hyper-local, eco-conscious travel to keep rising. Properties can get ahead by investing in sustainability — like offering sparkling and still water refill stations or contributing to carbon offset initiatives for outdoor experiences.

Personalization, authenticity, and sustainability are the new standards. Hotels that lean into these values will lead the way. Those that do not will be left behind.

 

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