Barcelona, 20 January 2026 — The by 123Compare.me reveals that hotel price parity is no longer a uniform, market-wide issue, but a context-driven challenge shaped by how, when, and from where travellers search.

Based on more than six million monthly price comparisons across 60 major global destinations, the 2025 Annual Edition shows that in 75.7% of global searches the hotel’s direct channel is not the lowest price available. However, the data confirms that this pressure intensifies sharply in specific booking environments rather than across all demand equally.

The 2025 Annual Edition highlights key touchpoints in the traveller journey where parity breaks most often. Strikingly, device parity remains an issue with mobile searches emerging as the highest-risk environment, with a Lose Rate of 37.1%, compared to 29.5% on desktop, underscoring the growing impact of mobile-first distribution strategies.

Target markets, solo travellers and couples especially faced the highest exposure to OTA undercutting, reflecting demand segments that are easier to package and distribute across third-party channels.

In addition mid-scale hotels (3–4 stars) remained the most exposed category, which 123Compare noticed during 2025, reflecting their reliance on high-volume, price-sensitive demand. Further, high-competition search moments consistently trigger higher levels of price discrepancies, particularly when multiple OTAs were active simultaneously.

Rather than pointing to a single structural failure, the findings indicate that parity erosion is driven by specific combinations of device, traveller profile and booking context. Markets with strong mobile penetration and fragmented OTA ecosystems show structurally higher undercutting levels, while destinations with more balanced channel control perform more consistently.

“Parity is no longer a static benchmark, it’s a dynamic battlefield shaped by traveller behaviour,” said Jordi Serra, CEO of 123Compare.me. “Hotels are not losing parity everywhere, but they are losing it at very specific moments of the booking journey. Understanding those moments is now essential for protecting the direct channel.”

The World Parity Monitor - Annual Edition 2025 provides hoteliers with a detailed, data-driven view of global parity performance, combining regional, destination-level and behavioural insights into a single interactive experience. Users can explore parity risks by region, destination, hotel category, traveller type and booking scenario, allowing hotels to identify precisely where pressure concentrates and how it evolves over time.

Access the full interactive annual report and explore a year of global parity dynamics:
https://123compare.me/en/world-parity-monitor/annual-report-2025/

Vancouver, B.C. – January 19, 2026 – Coast Hotels Limited, a fully owned subsidiary of APA Hotel Canada, Inc. and one of North America’s fastest-growing and one of Canada’s largest hotel brands, announced today that long-time executive Mark Hope will be stepping down from his role as Senior Vice President, Development, effective March 2, 2026, after 32 years with the company.

Hope has chosen to transition from his full-time role to focus more on family, a decision that Coast Hotels fully supports. Following his transition, he will continue to contribute to the organization as Executive Advisor on a part-time basis, providing strategic guidance and continuity for Coast Hotels long-term growth plans.

Hope will also continue to lead the organization of the Annual Coast Hotels Shuhachi Naito Golf Classic, the renowned charity golf tournament he has built into a signature event for the brand.

“We are deeply grateful for Mark’s leadership, commitment, and more than three decades of service to Coast Hotels,” said Takamasa Machiura, President & CEO, Coast Hotels Limited. “His influence can be seen across our portfolio, our partnerships, and the many leaders he has mentored. We are pleased he will continue to support Coast Hotels in this new advisory role.”

Vancouver, B.C. – January 15, 2026 – Coast Hotels Limited, a fully owned subsidiary of APA Hotel Canada, Inc. and one of North America’s fastest-growing and one of Canada’s largest hotel brands, is thrilled to announce the third year of the much-anticipated “Konnichiwa! Taste of Japan” This exciting contest, held in collaboration with APA Hotels & Resorts, Japan, offers participants a chance to win an extraordinary grand prize: a trip for two to Tokyo, Japan.

In addition to the grand prize, entrants will have a chance to win enough Coast Rewards Points for a complimentary 2-night or 1-night stay at any in Canada and the USA.

The “Konnichiwa! Taste of Japan” Coast Rewards Sweepstakes is open to all Coast Rewards Members. New participants can easily by enrolling for free and completing the entry form that will be published on January 19th on the dedicated .

The sweepstakes officially launches on Monday, January 19th, 2026, and runs until February 28th, 2026. Winners will be selected through a random drawing on March 3rd, 2026, with prizes awarded to the grand prize winner and two runners-up.

“The Konnichiwa! Taste of Japan Coast Rewards Sweepstakes was a big hit in the past two years, and we’re delighted to bring it back for a third year,” said Nooshi Akhavan, Vice President, Commercial Strategy for Coast Hotels. “This initiative reflects our ongoing commitment to providing memorable experiences to our Coast Rewards Members, showcasing our connection to Japan through APA Hotels, and celebrating the loyalty of our valued guests.”

For full contest details and to enter beginning January 19th, please visit the official landing page.

15 June 2025 – , a leading hospitality platform for hotels, motels, serviced apartments and short-term rentals, has announced a new integration with global smart access provider to simplify and streamline access management for hospitality operators.

Managing guest access has traditionally required juggling multiple systems – including those for reservations and others for key management – leading to inefficiencies, added administrative work, and increased room for error. The new integration brings everything together in one place, allowing operators to manage reservations and smart access control all in a single, seamless workflow.

Through the integration with Salto KS, Salto’s cloud-based access control solution, RMS users can issue digital mobile keys directly from the reservation screen. Mobile keys are delivered via the Salto app, allowing guests to use their smartphones to unlock doors. With just a few clicks, operators can manage access for rooms and shared amenities such as gyms, pools, or parking areas,  all from within the RMS platform.

By embedding access control into the guest journey, the integration helps operators streamline check-in, enhance security through real-time key management and access logs, as well as eliminate manual key handovers. This in turn frees up staff to focus on service and experience, while guests enjoy the convenience of mobile check-in and keyless room entry.

Adam Seskis, CEO at RMS, said: "This integration with Salto reflects our ongoing commitment to removing friction from the guest journey and modernising core operational processes. By enabling smart, secure access from within our PMS, we're helping operators deliver a smoother arrival experience, reduce admin, and strengthen property security, all within a single platform."

Michael Cianfaglione, Technology Partner and Integrations Lead at Salto Systems, added: "Salto KS is designed to simplify access control while delivering robust security and real-time visibility for operators. By integrating with RMS, we're extending these capabilities directly into the heart of hospitality operations. It’s a great step forward for properties looking to offer smarter, more connected guest experiences.”

This partnership adds to RMS’s growing ecosystem of smart integrations and highlights its vision to unify property management, access, payments, and communications under one connected platform.