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SAN FRANCISCO — February 3, 2026 — Duetto, a leading provider of revenue and profit software for the hospitality industry, has announced the appointment of Olly Lynch as Chief Marketing Officer (CMO). Previously serving as Senior Vice President of Global Marketing, Lynch’s advancement to CMO signals a strategic shift as Duetto scales its global operations around its core ambition: leading the category with the industry’s first Revenue & Profit Operating System (RP-OS). 

To facilitate this ambition, Lynch will bridge the gap between product innovation and market adoption, ensuring Duetto’s unique capabilities are reflected across brand, product marketing, and go-to-market (GTM) strategies.

“My mission is simple: to take Duetto from being the tool revenue teams love to the platform the hospitality industry relies on,” said Olly Lynch, CMO of Duetto. “The future of hospitality performance goes beyond RevPAR. Duetto is uniquely positioned to help the industry adopt a more complete view of performance, one that incorporates revenue and profit — and gives hoteliers the systems they need to act on it.”

The right strategist to power global scale

Lynch brings over a decade of experience leading marketing and growth transformation across SaaS, enterprise technology, and product-led businesses. His background offers a rare combination of large-scale enterprise expertise and the agility of high-growth tech startups — making him well-suited to Duetto’s broad customer base, from independent hotels to global hotel brands. 
Prior to joining Duetto, Lynch spent four and a half years at Travelport, where he was instrumental in modernizing the digital and brand strategy for the travel technology giant. His experience also includes leadership roles at tech startups such as Lickd and Paytently, where he focused on designing intuitive buying journeys and seamless onboarding to ensure rapid time-to-value. Additionally, Lynch led global digital strategies at marketing agencies for enterprise tech companies such as Fujitsu, Motorola, and Thomson Reuters.

The announcement comes at a pivotal moment for Duetto and the industry

Rising operational costs, volatile demand, and fragmented technology mean the role of revenue management has to evolve to incorporate a view of both revenue and profit. Lynch’s appointment reinforces Duetto’s intent to solve this challenge.

“Olly’s expertise will be crucial as we lead the next era of hospitality optimization,” said Alex Zoghlin, CEO of Duetto. “His track record of building distinctive, credible global brands and driving frictionless product adoption is exactly what Duetto needs as we expand our footprint and help customers improve overall performance.”

Lynch marks the third in a series of strategic executive hires (including CPO Kartik Yellepeddi and CTO Robert Matsuoka) designed to accelerate the evolution of Duetto’s RP-OS.

Duetto will continue to discuss overall hotel performance at , its first global summit on profit and revenue management, scheduled for April 16, 2026, in Hollywood Beach, Florida.

 
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Developed to meet highly complex requirements, the stands out for combining two critical performances in a single solution: fire resistance up to 60 minutes and sound isolation up to 43 decibels.

 

This kit includes a 54 mm thick door with a perimeter frame in hardwood rails, MDF facing and a multilayered acoustic core, complemented by a double drop seal. This kit includes a 54 mm thick door with a perimeter frame in hardwood rails, MDF facing and a multilayered acoustic core, complemented by a double drop seal. The frame consists of a hardwood jamb, with extension in high density plywood, incorporating fixed and adjustable architraves, as well as fire and acoustic seals and compression seals, thereby ensuring consistent performance in demanding environments. The stainless steel hinges and lock, with CE marking, reinforce the reliability of the system, certified according to European standards EN 13501-2 and EN ISO 717-1. 

Featuring relevant functionalities, this solution also offers high visual versatility, available in a wide variety of designs from the Essential, Exclusive and Classic lines, as well as in finishes from the Naturdor®, Dekordor® and Lacdor® ranges. This differentiating feature is reinforced by the possibility of combination with Vicaima Infinity, a new dimension for professionals in the world of architecture and interior design. A creative approach allowing the development of exclusive patterns and designs, applied to doors, panels and other elements, conferring a unique and distinctive personality to spaces. 

The sustainable aspect of the product is also worth highlighting. The Portaro® EI60 AC43dB has a U-value of 1.3 W/(m²·°C) and contributes to the thermal compartmentalisation of spaces, helping to restrict heat exchange between environments. Integrated into a global approach to energy efficiency — in conjunction with other construction elements, such as windows — it contributes to the reduction of artificial air conditioning needs and, consequently, to the mitigation of economic and environmental impacts. At the same time, this solution reinforces Vicaima’s commitment to sustainability, as it is available with FSC® certification, which ensures that the timber is sourced from environmentally managed forests. 
 

CREATIVITY AND PERFORMANCE COME TOGETHER AT THE ARTCORE HOTEL IN PORTO 

It was in a particularly demanding and unique context that Vicaima recently applied this high-performance solution. This level of performance is especially relevant in the hotel sector, an area where security, privacy and tranquillity are decisive factors for each guest’s experience. 

In the creative centre of Porto, at the newly opened the Portaro® EI60 AC43dB was fitted mainly in the entrance doors to the rooms, assuring fire resistance and a high level of acoustic isolation between the corridors and private areas. This superior performance directly contributes to the quality of rest, creating a peaceful and protected environment, even in a hotel that is openly vibrant and sensory. 

"The Portaro® EI60 AC43dB was a decisive factor given its exceptional performance. The product enabled us to combine maximum security with impeccable acoustic comfort without compromising the creative freedom of the project," says Paulo Ferreira, General Manager at the ArtCore Hotel. 

This is a unique project in the contemporary urban hotel scene: a four-star hotel where art is integrally part of the experience, transforming each space into a living visual narrative. 

Besides the technical aspect, the interior design project required an aesthetic outcome that matched the artistic concept defined by NANO Design. In this context, Vicaima Infinity plays a key role, transforming doors into genuine elements of creative expression. In the bedrooms, the Infinity coating applied facing the corridor contrasts with the Naturdor® Oak on the inside, emphasising the duality between public space and the private retreat.

In the common areas — such as corridors, lobby and dining areas — the diversity of finishes intensifies the hotel’s visual narrative, with applications of Vicaima Infinity Black Ash, Naturdor® Oak, Dekordor® HD Colours Black and Lacdor RAL 3000 Flame Red. Each surface contributes to an engaging atmosphere, where colour, texture and materials interact with the architecture and artistic identity of The ArtCore. 

"Vicaima Infinity was essential to bringing the creative vision of the project to life. The doors are no longer an ‘invisible’ technical element, but have become an integral part of the hotel’s artistic language, as if they were pieces of art, seamlessly integrated into the architecture of the space," adds the hotel manager. 

As a complement, the project also incorporates single and double leaf Portaro® EI30 solutions, in specific areas, reinforcing the fire resistance of the building. 

Located at the heart of Bonfim, one of Porto’s most creative and emerging areas, the ArtCore Hotel makes its mark as a destination for those seeking authentic experiences, where design, local culture and hospitality all come together.

This project illustrates how the Portaro® EI60 AC43dB is positioned as a benchmark in the Vicaima portfolio. A reliable solution combining technical performance, cutting-edge customisation and architectural integration, in a project where art literally starts "at the door".

 
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JANUARY 30th, 2026 – CALGARY – Building on the momentum created by numerous openings last year, Travelodge Canada is pleased to announce the official opening of its newest property, the Travelodge by Wyndham Winnipeg Airport West in Manitoba. With a growing portfolio of more than 95 Travelodge by Wyndham and Thriftlodge locations, the brand remains the basecamp for adventure for travelers from coast-to-coast across Canada.

The Travelodge by Wyndham Winnipeg Airport West officially opened its doors on Thursday, January 29th, offering 46 well-appointed guest rooms, an onsite restaurant and a lounge with live music and VLT machines. Guests will also appreciate included amenities such as free WiFi, a 24-hour fitness centre, and complimentary onsite parking. Conveniently located near the Winnipeg Richardson International Airport and just steps away from the sprawling Assiniboine Park – a four-season destination of fun, the property offers easy access to many of Winnipeg’s best attractions, dining and retail shops.

"We are pleased to introduce our newest property to the vibrant city of Winnipeg," said Trevor Hagel, Executive Vice President, Operations, Travelodge Canada. "With its convenient location near the airport and easy access to local landmarks, the Travelodge by Wyndham Winnipeg Airport West offers a comfortable experience for every traveler."

Looking Ahead

This opening is the first of several planned for the year. Following a successful 2025, Travelodge Canada remains committed to growing its footprint, with several additional property openings slated to launch throughout 2026.

 

 
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HVS and CoStar are pleased to provide you with the quarterly report of the Canadian Lodging Outlook. Each report includes occupancy (occ), average daily rate (ADR), and revenue per available room (RevPAR) for six major markets.
Source: CoStar
Source: CoStar
If you would like detailed hotel performance data for all of Canada, Costar offers the Canadian Hotel Review, which is available by annual subscription. For further information, please contact: support @costar.com or +1 (800) 613-1303.
HVS Canada performs major portfolio appraisals and single-asset consulting assignments and valuations from coast to coast. Our professional team is expert in appraisal work, feasibility studies, market studies, portfolio valuation, strategic business planning, and litigation support.

The managing partners in the MontrealToronto, and Vancouver practices have their AACI, MAI, and MRICS/FRICS appraisal designations, and all associates are candidate members of the Appraisal Institute of Canada.

HVS partners and associates are also members of the Appraisal Institutes of Alberta, New Brunswick, and Nova Scotia. Our bilingual associates enable us to work in French, which is of utmost importance in the provinces of Quebec and New Brunswick.
 
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MARKHAM, Ontario — January 28, 2026 — , the leader in cloud hosted, all-in-one, private cloud and on-premise property-management systems for independent hotels and resorts, announces the AI-driven evolution of its Guest Experience Management solution, GuestXMS. The digital guest communication hub is designed to help hotel teams resolve issues faster, prevent repeat problems, and strengthen online reputation at a time when GenAI is increasingly influencing where travelers choose to stay.

 

“GuestXMS has long supported hotel operations as a centralized hub for two-way guest communication and internal service coordination,” said Bill Morris, Maestro PMS senior account executive and GuestXMS expert. “Now, we are taking the next step forward by transitioning the platform from a rules-based, keyword-dependent ticket triage tool into a smart platform that learns over time. Instead of requiring hotels to build and maintain an exhaustive keyword bank, this new AI-driven application can read each guest ticket, understand the issue, and automatically route it to the appropriate department and staff member thereby accelerating response times while reducing manual workload and operational friction.”

supports smarter outcomes across the property by:

  • Converting guest requests and concerns directly from texts into actionable tickets tagged with the staff member, bypassing the need for manual intervention. 
  • Auto alert for time sensitive tickets that have not closed within predefined time
  • Flagging rooms with recurring problems to enable proactive, preventive maintenance
  • Identifying emerging patterns and recurring themes in real time, helping teams respond faster and more consistently

“Hotels are expected to deliver faster service, better communication, and more personalized experiences all while operating lean,” Morris said. “GuestXMS was built to help operators manage guest engagement and service recovery more effectively. With this AI-driven evolution, we’re making it even easier for teams to stay ahead of issues, improve guest satisfaction, and protect the reputation they’ve worked so hard to build.”

GenAI: Shaping Hotel Discovery and Booking Decisions

Travelers are increasingly using AI tools like ChatGPT and Gemini to recommend hotels and resorts based on specific criteria (everything from quiet rooms and cleanliness to service responsiveness and maintenance consistency). What many hoteliers may not realize is that these tools incorporate third-party review signals behind the scenes and may directly influence which properties rise to the top when travelers ask AI to recommend where to stay.

In this new landscape, speed, consistency, and prevention are no longer just operational goals, they become competitive advantages. By enabling teams to identify and resolve issues quickly, such as flagging rooms with repeated problems for proactive maintenance, GuestXMS is helping prevent service breakdowns that lead to guest frustration. If issues do occur, GuestXMS helps ensure they are addressed quickly and effectively, improving service recovery and supporting stronger review outcomes.

“By centralizing guest engagement and operational communication into one streamlined hub, GuestXMS is helping hotel teams track and resolve every aspect of guest engagement—from inquiries and complaints to review-related follow-up—without losing visibility across departments,” Morris said.

Guest XMS users see a significant increase in their overall scores. This internal performance metric helps hotels track guest satisfaction trends across the stay journey. As GEM scores rise, hotels will see corresponding improvements in third-party review performance as well, reinforcing the link between operational execution, guest sentiment, and digital reputation.

In addition to its new AI-driven intelligence, continues to expand its capabilities to support modern guest engagement and cross-department coordination. The platform offers mobile-friendly check-in and check-out, two-way SMS and email communication, internal team chat, image-based and scheduled service tickets, and a 360° room analysis dashboard that provides greater visibility into room activity and recurring issues. GuestXMS also integrates with Maestro’s Spa and Facilities modules to pull reservations and updates in real time, enabling automated SMS and email confirmations, reminders, and cancellation messages. Guests can receive links to a live itinerary webpage via text, ensuring they always have an up-to-date view of their stay while hotel teams reduce manual follow-up and deliver more consistent, proactive service.

For more information about Maestro PMS, visit .

 

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