Take advantage of our special pricing by registering yourself and a friend at our best rate.

Prices expire on DEC 25, so book early! Options include:

  • General Managers Special: Available to any hotel GM who brings a member of the team. $499 first, $299 second & third
  • Buddy Pass: Not a GM? No worries, you still get a great deal! $449 if you bring more than 2 people
  • Gen Y: We support the advancement of young people in the industry, anyone under 30 can attend for $250
  • Single Ticket: $499 which is $200 off the regular price of $699

Back by popular demand, Tony Chapman moderates a lively panel of innovators discussing the future of the consumer.

Revolutions in social media, mobile technology, virtual reality and advanced data analytics have made consumers increasingly savvy and demanding more than ever before.

What can the Canadian hotel industry learn from our trend-setters and their future outlook on consumer activity?



Preparing for the Canada-China

Year of Tourism in 2018

China is one of Canada’s fastest-growing tourism markets and is our third-largest market in terms of arrivals. Through the New Tourism Vision, the Government is taking action to improve Canadian tourism marketing, access, and product—including a commitment to double the number of tourists from China by 2021. This will have a profound impact on hotels and will provide increased business opportunities in both primary and secondary markets. As we celebrate the Canada-China Year of Tourism in 2018, it will be more important than ever for hotels to ensure they are well-prepared to welcome the expected increase in Chinese visitors. This session will provide participants with a "best practice guidelines" to ensure that hotels are China-ready.




Marketing Expert,

Author & Pioneer of Valuegraphics

David’s research has led to a discovery that will change the way you work, and the way you think about the world. Data from a staggering 40,000 surveys proves that demographics are dead, and that shared values, or ‘Valuegraphics’, are a far more powerful way to motivate target markets. Valuegraphics disprove outdated ideas about age, income, and gender, and will multiply the effectiveness of every marketing dollar as much as 700%. David helps organizations replace guesswork with research and science, transforming disruptive change into welcome opportunity.


(to date)


December 1, 2017

Deb Elless, a Senior Reservations Agent at Fairmont Hotel Vancouver for 22 years, was awarded Tourism Employee of the Year at the 2017 Canadian Tourism Awards presented by the Travel Industry Association of Canada (TIAC) in Gatineau, Quebec on November 28. 

This prestigious award was designed to recognize success, leadership and innovation in Canada's tourism industry and to recognize those people who consistently provide superior tourism experiences across the country.  "This speaks to the service excellence that Deb consistently provides to our guests and fellow colleagues every day she comes to work and we are thrilled that she has been recognized as the best in Canada," says Michael Pye, general manager of Fairmont Hotel Vancouver.  "She has developed many best practices and is always the first to volunteer to assist - whether it's for a work-related event or community outreach.  Her vision and attention to detail make her an asset to the hotel, our region and our company."

In addition to her position in the reservations department, Elless is committee chair for Fairmont Hotel Vancouver's annual United Way Campaign, Vice President for the local union that represents hotel employees, and mentor to the Reservations team where she has connected with hundreds of thousands of guests over her tenure.  "Her efforts have been acknowledged in the many glowing notes of appreciation we receive from across the country and around the world. In her role, she is often the first point of contact for guests, but is quick to slip on another hat and becomes a tourism ambassador to share her passion and knowledge of Vancouver, insider secrets, and "must-do's",  says, Pye.  "Deb takes great delight in making every guest feel special and doesn't miss an opportunity to make a stay extraordinary."


FORT MCMURRAY – 30, November, 2017  Best Western Plus Sawridge Suites was pleased to be represented at the recent Best Western Hotels & Resorts' 2017 North American Convention.  The annual event took the Fort McMurray hotel all the way to Nashville, Tennessee, along with approximately 2,500 of its Best Western peers.  This year's convention was a standout event as the hotel saw its hard work rewarded with three impressive awards. 

The first award, The M.K. Guertin Award, is the brands most prestigious award.  Hotels that receive this award are considered to best represent the vision of Best Western's founder and demonstrate exceptional levels of quality, guest satisfaction and dedication to the brand.  The Best Western Plus Sawridge Suites is one of only 41 hotels out of more than 2,100 properties in North America to receive this award. 

"Named after our founder, this is our brand's most esteemed honor - recognizing hotels that consistently demonstrate superior levels of service to our guests," said Terrance Bichsel, Chairman of the Board of Directors for Best Western Hotels & Resorts.  "It's a privilege to award the Best Western Sawridge Plus Suites for their commitment to excellence and being a leader within our brand."

The second award, The Best Western Champion Design Award, recognizes that a property's design and aesthetic is deemed to be most impressive by an independent panel of design professionals.  The hotels must also be in the top 40 percentile for quality assurance and meet various membership requirements to qualify."

"The Champion Design Award honors our top Best Western properties that provide an attractive and exceptionally well designed hotel product to our guests," said Terrance Bichel "With its contemporary amenities and thoughtful layout, the Best Western Plus Sawridge Suites is an outstanding example of our brand's commitment to design excellence."

The final award, The Heroic Hospitality Stars Award, recognizes and celebrates individuals who provide exceptional customer service and demonstrate superior professionalism in their everyday line of work.  Winners must also be associated with the top performing hotels within the brand.  Paul Jones General Manager of best Western Plus Sawridge Suites received the Voting Member of the Year, out of the brand's more than 2,100 properties in North America.

"Our Heroic Hospitality Stars Award winners are remarkable individuals within the Best Western family who are committed to creating memorable experiences and delivering exceptional service,"  said Terrance Bichsel "I am pleased to honour Paul Jones as Voting Member of the Year, an outstanding employee whose dedication is an example to all."

Best Western Plus Sawridge Suites is honoured to be the recipient of such high acclamations.  These accomplishments wouldn't be possible without the hard work and commitment of its entire team.  The hotel would also like to extend a huge thanks to all of their loyal patrons without whom the hotel would not be the success it is.  Best Western Plus Sawridge Suites is committed to maintaining this high level of quality and service, and will continue to uphold the integrity of the Best Western brand.

Best Western Plus Sawridge Suites is located at 410 TaigaNova Crescent in Fort McMurray, Alberta. For more information about the hotel and its amenities, visit


December 1, 2017

Today, the Liquor and Gaming Authority of Manitoba (LGA) released the results of its 2017 Manitoba Cannabis Survey.

The LGA conducted this anonymous survey in September 2017 to build a full picture of who is using cannabis now, how often and how much they use, and how this might look different after legalization. The LGA also asked Manitobans about their expectations for information and public safety.

According to the survey, 21.4% of adults in the province used cannabis in the past year, and another 21.1% say that they plan to try cannabis when it becomes legal. Manitobans want to see clear rules around driving, preventing underage purchase and use, and locations where use is allowed. They also want public education to address the health risks of cannabis for adults and youth, and to provide information about responsible consumption.

“As a regulator, ensuring public safety is always our priority,” explains LGA Executive Director and CEO Rick Josephson. “It’s critical that we get information to current and potential users to make sure they’re equipped to make responsible choices when trying cannabis.”

Understanding current and potential use will help the LGA create regulatory standards, retailer training and public education. Josephson added, “Manitobans expect us to establish a practical regulatory framework for retail sales that reduces risks of harm. Knowing their concerns and current practices helps us target our efforts.”

The LGA regularly conducts liquor and gambling research in the province. The LGA launched this survey earlier in 2017 in anticipation of its expanded mandate to regulate cannabis.

The 2017 Manitoba Cannabis Survey report and an infographic of key findings are available at


TORONTO, (November 29, 2017) – Known as a bateau bath, these timeless beauties have not lost their popularity or appeal. Today, the freestanding bath experts at Victoria + Albert have unveiled a modern reinvention of this classic bateau bathtub, named Trivento.

Featuring a fine rim and a deep, double ended bathing well, Trivento is equally at home in city apartments or family bathrooms. Combining the clean lines of a modern aesthetic with the graceful curves of a classic silhouette, the Trivento was designed to provide support for a luxurious bathing experience.

Measuring a comfortable 22-7/8" high by 27-7/8" wide and 65" long, the Trivento works with Victoria + Albert’s Kit 40 Intelli-waste bath drain. It is crafted from the brand's signature ENGLISHCAST® composition - a naturally white material rich in Volcanic Limestone™ that is beautifully warm to the touch and hand finished by craftsmen to create a glossy finish that is highly durable and easy to clean.

Traditionally, ENGLISHCAST® has been available in a natural gloss white finish. However, all Victoria + Albert Baths are now available in seven distinctive external finishes, including Gloss White, Gloss black, Matte White, Matte Black, Anthracite, Stone Grey and Light Grey. 

Trivento tub: $3,850 white / $5,850 coloured finish

Product images:


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