Price is the most important factor to 47%* of consumers when selecting accommodation, according to a poll by GlobalData. The data and analytics company notes that, with less budget for travel but a strong desire to escape, many will turn to budget providers to satisfy their travel cravings.

Gus Gardner, Associate Travel and Tourism Analyst at GlobalData, comments: “Budget hotel operators will be well positioned to benefit from an increase in bargain-hunting travelers looking for the cheapest accommodation possible. With many countries still only permitting outbound travel to a handful of countries and domestic holidays booming in the short term, accommodation prices have risen. Research conducted by consumer group Which? revealed that UK breaks were 35% more expensive this year than last year. Therefore, travelers will be looking for a bargain among a sea of inflated rates.”

GlobalData’s consumer survey (Q1 2021) showed that travelers are more price sensitive than before the pandemic, which is unsurprising given that 87%** of global respondents expressed that they were concerned about their personal financial position during the pandemic.

Gardner continues: “The pandemic has placed a considerable strain on travelers’ finances. Despite this, travel demand is still high, and many are looking to escape in desperate need for a change of scenery. Travelers are more likely to trade extras offered at mid- to upper-scale hotels for a more basic ‘pay for what you need’ service standard.”

The same GlobalData poll showed that ‘prestige and loyalty offered’ was the least important factor when selecting a hotel/accommodation. Many upscale hotels have invested in developing a loyal following. However, the pandemic has caused a shift in traveler sentiment that could impact this type of investment.

Gardner adds: “The financial squeeze from the pandemic will likely push travelers to budget travel options, forgoing loyalty benefits in the process. To counteract the shift towards budget alternatives, mid to upper-scale hotels should focus their efforts on price promotions. Offering additional discounts for loyalty program members, freebies, or free upgrades could entice those looking to make their stay more comfortable despite a depleted travel budget.

“As travel begins to return, post-pandemic travelers are likely to have reduced funds, and budget hotels will benefit. Price promotions and incentives could be a crucial strategy for mid to upper-scale hotels to counteract this trend, however, travelers are more likely to be influenced by price in the initial travel recovery period.”


PARSIPPANY, N.J (June 16, 2021) – Wyndham Hotels & Resorts (NYSE: WH) – the world’s largest hotel franchising company with over 8,900 hotels across nearly 95 countries – announced the first Microtel by Wyndham® Moda prototype in Canada, which features the brand's innovative and highly efficient design catering to drive-to travelers. The Microtel Inn & Suites by Wyndham Lac-Megantic hotel joins the 20 already open and operating Microtel properties in the country, and continues Wyndham’s overall growth in Canada with more than 40 properties in development across brands. Microtel by Wyndham’s Moda prototype remains on a steady growth trajectory with approximately 110 hotels in its development pipeline that will add more than 1,200 guest rooms.  Thirteen of those properties are planned for Canada in locations like Toronto, Montreal, and Winnipeg helping to make Microtel the largest brand in Wyndham’s development pipeline in Canada.  

The 70-room Microtel Inn & Suites by Wyndham Lac-Megantic—the first property with the Moda prototype in Canada— was developed using a modular construction method and debuts a smart and efficient design throughout the common spaces and guestrooms, elevating the award-winning Microtel by Wyndham brand. Developed in collaboration with Microtel owners and award-winning architect firm Hoefer Wysocki, the product is built to meet the needs of today’s traveler and combines midscale aesthetic with performance to deliver a prominent guest experience. The Moda prototype is the first of its kind in the economy select service segment, designed to be very cost efficient to build for a brand that over indexes on RevPAR compared to its competition.  Moda reduces Microtel's total building footprint by nearly 30 percent versus the prior prototype and delivers more than 70 percent of rentable space—one of the strongest rentable footprints in both the economy and midscale segments.

“The purposeful approach and thoughtful design of the Moda prototype allows the development process to be streamlined and affords developers the opportunity for large incremental savings,” said Microtel by Wyndham Brand Leader and Vice President of Operations, Keri Putera. “We are delighted to continue the expansion of Microtel Moda and bring this design-forward and cost-effective product to Canada.”

In the third quarter, a second Microtel Inn & Suites by Wyndham Moda property is scheduled to break ground in La Chute, Quebec that will be 73 rooms and 4 stories.

Wyndham Hotels & Resorts has seen continued demand for their select service new construction prototypes, and the Microtel by Wyndham Moda prototype is a part of the brand’s new-construction growth strategy, focused on delivering long-term value and quality for owners. The company remains on a steady growth trajectory around the world. The company’s new construction pipeline now includes over 260 hotels that are currently under construction contributing to an overall new construction pipeline of 950 hotels, which will add approximately 140,000 rooms to its portfolio, both domestically and internationally.

The Microtel brand continues to gain in market share and also attract interest from developers that are looking to build new hotels. Interested developers can visit, or contact the Microtel Franchise Development team by email at This email address is being protected from spambots. You need JavaScript enabled to view it. and by phone at (800) 889-9710, for more information.


Four Seasons and Hotels has been ramping up hires in 2021, with new job postings doubling from 431 in February 2021 to 889 in March 2021. The Canada-based company is hiring several senior-level personnel and support staff across its 119 hotels and 44 private residences, finds GlobalData, a leading data and analytics company. 

The company listed around 4,000 jobs between January 2021–June 2021 (till June 14), which is more than what it posted in 2020. Hiring is concentrated in the US and Canada, with an increase of 47% and 25% in job postings, respectively, till June 2021, when compared to January and December 2020. Hiring in Asia-Pacific (APAC) countries, such as Thailand, Japan, and South Korea, has also increased in 2021 compared to 2020. Additionally, job postings are prominent in countries such as Costa Rica, Seychelles, Anguilla, Brazil, and Italy.

Ajay Thalluri, Business Fundamentals Analyst at GlobalData, says: “Four Seasons’ hiring can be attributed to the reopening of its hotels globally, after a year of lockdown-induced travel restrictions. Additionally, the company is hiring for pre-opening teams for its hotels. The company resumed bookings, offering travel itineraries starting October 2021 till December 2022. Increased hiring in select countries can also be due to a high percentage of the population receiving a COVID-19 vaccination, besides likability of travel destinations.”

Interestingly, Four Seasons outlines that the business environment is changing, specifying that new hires should ensure efficient financial management. For example, its ‘Director of Food & Beverage’ job requires reacting and adjusting to changing business environments and ensuring efficient financial management.

Operational-level jobs are in high demand, especially for cooks, followed by operational managers and cleaning workers. Four Seasons is providing a $1,000 signing bonus for jobs such as servers, housekeeping staff, stewards, and valet attendants. The company is also staffing hotel residences and owned residences for assisting and conducting orientation for new unit owners and the handling of condominium day-to-day issues to ensure smooth operation.

Thalluri concludes: “Four Seasons has been reopening several of its hotels and is slated to open new ones in the US, Italy, Mexico, and Japan. The company could look at more hires in the coming months to meet its pre-opening team requirements.”


Since 1997, the Canadian Hotel Investment Conference has established itself as the definitive source for information, insight and opinion on today’s Canadian lodging market. For senior executives from across North America this business conference delivers outstanding insight on where the industry is today, where its heading and the options it can deliver. 

2021 marks the 25th anniversary of CHIC!

Here is the program at a glance:

Tuesday, June 22, 2021

10:45 AM - 11:00 AM      Welcome Message & Sponsor Acknowledgements (Day 1)

11:00 AM - 11:30 AM      Opening Remarks - Susie Grynol, Hotel Association of Canada

11:30 AM - 12:15 PM      Opening Keynote given by Kevin Jacobs

12:15 PM - 12:45 PM      Networking Break/ Tradeshow

12:45 PM - 1:30 PM        The Only Constant - Revised projections and an uptick in hotel transactions

1:30 PM - 1:45 PM           Question & Answer Period

1:45 PM - 2:15 PM           Networking Break/ Tradeshow

2:15 PM - 3:00 PM           The Full Blender - How all stakeholders can work together to see their way through this

3:00 PM - 3:15 PM           Question & Answer Period

3:15 PM - 3:20 PM           Closing Remarks

Wednesday, June 23, 2021

10:45 AM - 11:00 AM      Welcome Message & Sponsor Acknowledgements (Day 2)

11:00 AM - 11:30 AM      Opening Remarks - The Hotel Industry Tracker Sentiment Survey

11:30 AM - 12:15 PM      The Lender's Perch, in coordination with all levels of government

12:15 PM - 12:30 PM      Question & Answer Period

12:30 PM - 1:00 PM        Networking Break/ Tradeshow

1:00 PM - 1:45 PM           No point economizing on the economy

1:45 PM - 2:00 PM           Question & Answer Period

2:00 PM - 2:15 PM           Networking Break/ Tradeshow

2:15 PM - 3:00 PM           Closing Keynote given by Tony Capuano, Marriott

3:00 PM - 3:05 PM           Closing Remarks


After over a year of COVID-19 hardships placed on the foodservice and hospitality sectors, the end is finally in sight. As the voice of the industry and host of Canada's largest foodservice and hospitality trade event, Restaurants Canada has officially announced RC Show 2022 will return with a dynamic, in-person and virtual broadcast, three-day event held at the Enercare Centre from February 27 - March 1. 

Restaurants Canada is preparing for a full in-person comeback to reignite the industry by combining an in-person trade show along with nationally broadcasted conference sessions that attendees can attend virtually. This will be paired with an enhanced buyers program linking buyers directly to the industry suppliers to conduct business even more efficiently. 

Attendees can expect to find the industry’s top brands and suppliers at the live show as well as programming from global thought leaders who will be assembled to discuss key industry issues to support the relaunch of the industry. 

"People are excited to get back to normal and attend in-person events. We firmly believe live shows are key for the hospitality industry. However, lessons from our successful 2021 virtual event will have us expanding our online content offering, allowing the industry to continue to learn, connect and grow from anywhere in the world," says Todd Barclay President & CEO, Restaurants Canada.

There is no denying that the foodservice industry was one of the hardest hit during the COVID-19 pandemic. Navigating through uncharted territory and consistently adjusting to stay innovative through tight restrictions has placed anyone connected to the industry in some of the most challenging circumstances of their careers. RC Show 2022 will look to unlock the door to new opportunities and provide valuable tools to improve and strengthen business operations, all in support of next year's "REVIVE” theme.

"Industry interactions and invaluable content will now be available both during and after the RC Show to ensure consistent support for foodservice professionals. “Our Buyers Program and virtual conference platform proved to be extremely successful in 2021 and is now a must have tool for the industry. While we plan for a highly anticipated live trade show with competitions and events, we also want to ensure we can provide key content to help operators from coast to coast, for those that may not be in a position to travel," adds Barclay.

In addition to the ONLINE integrations mentioned above, here's a taste of what else you can expect at the LIVE RC Show 2022:

  • Category specific pavilions and curated feature areas displaying leading brands as well as top suppliers offering a variety of innovative products     
  • Solution-based content in the form of informative sessions across multiple stages, practical workshops, enlightening panel discussions and fireside chats with global industry leaders who will be exploring all categories and topics that matter most to operators--including new profit avenues, foodservice and cannabis, restaurant profitability, mental health, diversity, sustainability and safety
  • Moderated and engaging round table discussions with agendas geared to achieving solutions on pressing topics within the industry
  • Professionally designed, fully functional pop-up restaurant that will activate brands and showcase the most innovative equipment and PPE technology
  • Comprehensive and expanded qualifying rounds for competitions that will also include virtual submissions allowing for greater national participation
  • Signature events including the industry’s largest networking event, RC Show’s Opening Night Reception and Breakfast With Champions 
  • Expanded domestic and international Buyers Program providing the opportunity to source and build partnerships and long-term connections between buyers and sellers across the country and within all sectors of the hospitality industry
  • In conjunction with the continued use of a world-class broadcast technology platform, virtual guest speakers and content available on-demand for those who cannot attend in-person.

"RC Show is excited to bring the industry together. There is no better time to elevate and promote the health and wellbeing of our sector as a whole; therefore, we officially invite chefs, baristas, bartenders, sommeliers, foodservice operators, distributors, brokers, retailers and buyers to save the date February 27 to March 1 to start a new chapter of growth for our industry," adds Barclay.

With both live and virtual conference elements, RC Show 2022 aims to reignite and revive the Canadian foodservice and hospitality industry through its new and improved ONLINE content strategy, buyers program and face-to-face business connection opportunities.


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