DENVER (March 8, 2018) — RLH Corporation (NYSE:RLH) announced today the improved Hello Rewards App featuring all of the company’s hotels. As part of the evolution, the Hello Rewards App will include more convenient mobile keys for Hotel RL hotels, allowing guests to use their phone as their key and get into their room faster than any other solution.

Another unique feature, guests will have text capabilities for select properties with the ability to communicate directly to hotel staff during any phase of the stay, including before and after visiting the hotel. Additionally, guests can check in through the app at all Hotel RL locations, with rollout to Red Lion Hotels and Red Lion Inn & Suites hotels this spring so guests can get their vacation started faster.

“We built the Hello Rewards App with the modern traveler in mind,” said RLH Corporation SVP and Chief Information Officer John Edwards. “The Hello Rewards App refresh puts more control in the hands of our guests, and is easier to implement for our franchisers than other solutions. As just one example, the Hello Rewards App works with multiple door lock manufacturers, letting our owners choose the solution that works best for their property.”

To ensure a seamless travel experience for hotel guests, the Hello Rewards App is in sync with interactive screens, powered by InfoGlass, in select hotel lobbies, allowing guests to search and discover the local area in the lobby then take it with them on the go through the app. 

Guests enrolled in Hello Rewards, the company’s innovative guest recognition program, have an elevated customized experience with access to their account and stay credits in real time. All users will also have access to curated local recommendations to enhance their travel experience.

"Travelers can communicate with the hotel how and when they want, whether before, during or post their stay," added Edwards. “It's all about putting our guests in control. On site, the app can alert hotel staff of guest preferences, ensuring an individualized special visit at each hotel." 

The enhanced Hello Rewards App can be downloaded from the Apple AppStore and Google Play. To learn more about franchising with RLH Corporation, visit We don’t wait for the future. We create it.


Dubai, United Arab Emirates, 5 March 2018: Global Hotel Alliance (“GHA”), the world’s largest alliance of independent hotel brands and operator of the award-winning, multi-brand loyalty programme, DISCOVERY, today announced that JA Resorts & Hotels has joined its portfolio of independent hotel brands, adding a collection of seven hotels and luxury resorts to GHA’s network of more than 35 independent brands and over 500 hotels.

Established as Dutco Hotels in 1981, JA Resorts & Hotels became an international hospitality brand in 2012. In addition to a unique collection of hotels in the United Arab Emirates, today the group manages the award-winning Maldives resort JA Manafaru and JA Enchanted Island Resort, a Seychelles luxury resort in the Sainte Anne National Marine Park.   The portfolio also includes restaurants, event catering, gourmet dining cruises, a marina, golf course and other sporting facilities.

Chris Hartley, GHA’s CEO, is thrilled to welcome yet another unique brand to the alliance: “GHA and JA Resorts & Hotels both call Dubai home, so the GHA team have all got personal experience of the groups  fabulous hotels and resorts, whether it’s for a night out on JBR at the heart of Dubai’s vibrant beach-front scene, or a weekend at the incredible JA Hatta Fort Hotel  in the Hajar mountains just outside the city, They have  a great reputation and a long history in this region, and bring  more local flavour to GHA’s eclectic collection of truly independent brands; and thus more great choices for our 11-million DISCOVERY programme members”

Anthony Ross,  CEO, JA Resorts & Hotels added: “creating memories for our guests is one of our brand’s core values, which fits perfectly with the DISCOVERY loyalty programme and its Local Experience awards, distinctive activities that capture an authentic taste of each destination. We are delighted to become part of this worldwide alliance and benefit from its huge global reach and advanced technology, helping us reach more customers in new markets.” 


Hamburg, 01 March 2018 Digitisation is currently the number one topic for the whole of the restaurant and food service market, and is essential for all sectors and business areas. INTERNORGA, to be held at the Hamburg exhibition halls from 9 to 13 March, presents a broad spectrum of digital innovations, with innovations for many different business sectors – trailblazers for the future of the industry. Apart from the wide range of cash register and booking systems presented on the upper floor of Hall B2, INTERNORGA 2018 will for the first time have a dedicated ‘Digital Solutions’ area in Hall B7, presenting forward looking products and services for trade visitors.

This state-of-the-art Digital Solutions zone presents inspiration for smart hotels. The products cover a very wide range, including Bluetooth electronic locking systems, app-based complete service solutions, and the latest internal communication solutions. Exhibitors include Gastfreund, a provider of digital solutions for guest communication; Telekom, which put a new complete software solution for businesses on the market last autumn in cooperation with enfore; VINN with its tailored guest management system, and hotelkit with a system to move internal hotel processes into the digital age.

The ‘Digital Solutions’ area at INTERNORGA puts the focus on digitisation as a key factor in the industry. It gives trade visitors a new information platform and focuses the expert know-how on this complex subject. “The market for digital solutions has developed at tremendous speed in the last few years. We see great potentials in using software solutions to improve efficiency, guest satisfaction and success. The new ‘Digital Solutions’ format takes up one of the most relevant subjects for the industry and presents it to visitors who want to get a rapid overview of the products currently available. This highly specialised area also invites hoteliers and restaurant operators to talk to exhibitors of digital software. “INTERNORGA gives trade visitors a chance to find out about efficient digitisation in their own organisation,” says Claudia Johannsen, Business Unit Director  Hamburg Messe und Congress GmbH, “and it’s all under one roof”.

More information on the new ‘Digital Solutions’ area here: 


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