Phoenix, Ariz. (October 27, 2026) – Leading global hospitality enterprise BWH Hotels today announced a comprehensive transformation, bringing more than 4,000 hotels and 18 brands under a single loyalty program and global masterbrand, WorldHotels. The move is designed to strengthen portfolio awareness, create greater clarity for travelers and hotel owners and accelerate growth through a unified platform and enhanced digital capabilities, while delivering a guest experience that’s powered by local expertise.

Grounded in rigorous consumer research and guest feedback, this strategic evolution reflects how today’s travelers discover, evaluate and book hotels, while preserving the local character of each independent property.

"We have a hotel for virtually every travel occasion, but many travelers only know a portion of our portfolio," said Larry Cuculic, President and Chief Executive Officer, WorldHotels. "WorldHotels gives us a clearer way to tell our story. By connecting our brands, loyalty program and digital capabilities under one masterbrand, we're making it easier for travelers to understand who we are today, while enabling our hoteliers to better compete on a global scale and preserving the independence and individuality of our 4,000 hotels."

Though the company's portfolio has expanded across luxury, boutique, upscale, extended-stay and economy segments, research indicates many travelers are aware of only part of its offerings. The move to WorldHotels is intended to create greater clarity and awareness, while preserving the distinct identities of its brands and properties. Unifying under WorldHotels bridges this gap, giving guests a seamless way to navigate its full spectrum of hospitality options.

Local Expertise at Global Scale
Unlike many large hospitality companies built around standardized experiences, WorldHotels is building its platform around local expertise. The transformation is designed to scale the knowledge of thousands of independent hoteliers throughout the global network—surfacing neighborhood insights from on-the-ground hotel teams and making those local experiences easier for travelers to discover across the portfolio.

While individual property identities, signage and iconic flags will remain unchanged, the WorldHotels platform will expand cross-portfolio discovery, strengthen direct relationships with guests and increase visibility for hotel owners worldwide.

By combining local expertise with the scale of a global hospitality company, WorldHotels will offer travelers both the confidence of a trusted network and the authenticity of destination-driven experiences.

WorldHotels Rewards: A Unified Loyalty Program for 70 Million Members
Central to the transformation is WorldHotels Rewards, a new, unified loyalty program that consolidates Best Western Rewards® and WorldHotels Rewards with approximately 70 million existing members combined. Simple, transparent and rewarding, the new program introduces three streamlined membership tiers, while protecting all current benefits such as status matching, member rates and points that never expire. Members will retain their existing points value and enjoy additional opportunities to earn points, while gaining access to a more connected global portfolio and simplified rewards experience.

Additional details about the new loyalty program will be announced on Nov. 16, 2026.

"WorldHotels Rewards was designed with our guests at the heart of every decision. Through extensive consumer research and member feedback, we learned travelers want a loyalty program that feels intuitive and transparent, that recognizes them wherever they travel," said Joelle Park, Chief Marketing Officer, WorldHotels. “By bringing our loyalty program together under WorldHotels Rewards, we're making it easier for guests to discover the full breadth of our portfolio, find the right hotel for every journey and feel welcomed wherever they stay.”

Enhanced Digital Platform Designed to Scale Local Hospitality
To power this new rewards program and modernize guest engagement, WorldHotels has invested heavily in its digital infrastructure, launching a new website and redesigned mobile app. At the heart of the experience is a proprietary discovery platform built from more than 10,000 hours of insights gathered from hotel teams around the world.

These insights will help travelers discover hotels, neighborhoods and experiences across the portfolio, alongside a user experience that makes it easy to manage booking and loyalty activity. By connecting local expertise, loyalty and digital discovery on a single platform, WorldHotels is helping travelers explore more of its portfolio while increasing visibility and direct-booking opportunities for hotel owners.

WorldHotels Collection™: Independent, Character-Rich Hotels
As part of this transformation, the portfolio's upscale and luxury hotels will now be unified under WorldHotels Collection, a global platform for independent properties that preserves the individuality that increasingly drives traveler choice. WorldHotels Collection comprises six categories: WorldHotels Luxury, WorldHotels Elite, WorldHotels Distinctive, WorldHotels Crafted, WorldHotels Backdrop™ and WorldHotels Residences™.

"The future of luxury hospitality isn't about standardization. It's about helping exceptional independent properties compete and grow on a global stage, while remaining true to their identity," said Ron Pohl, President, WorldHotels Collection. "WorldHotels Collection sits at the intersection of independence and scale, giving owners access to the commercial power, technology and demand drivers of a major hospitality network while maintaining the tailored, local experiences today's travelers are seeking."

WorldHotels Collection is expanding in some of the hospitality industry's fastest-growing categories: WorldHotels Residences combines private homeownership with luxury hospitality services and brand affiliation, while WorldHotels Backdrop connects travelers with distinctive destinations where immersive natural settings and elevated accommodations converge. Together, these platforms broaden growth opportunities for developers, owners and independent operators seeking access to global distribution and brand recognition.

For more information, please visit WorldHotels.com.

OTTAWA, ON, September 28, 2026 — Today at its national Labour Market Forum, Tourism HR Canada launched Daisy, an AI-powered platform designed to help the sector better understand the skills needed in tourism, manage talent development, and support a strong workforce.

The announcement follows World Tourism Day 2026, dovetailing its theme of Digital Agenda and Artificial Intelligence to Redesign Tourism. Daisy is a prime example of how AI can enhance the tourism sector by strengthening skills and elevating workforce management practices.

Funded by Economic and Social Development Canada, Daisy brings over 450 industry-vetted competencies together with practical workforce tools in one easy-to-navigate digital environment. The platform helps users understand the competencies required for different tourism roles, compare occupations, identify skills gaps, pinpoint training, and map career progression.

“Daisy represents an important step forward in how we understand and develop Canada's workforce,” said Philip Mondor, President and CEO of Tourism HR Canada. “By bringing a robust collection of competencies and artificial intelligence together, we can make workforce information more accessible and actionable for the people and organizations that need it. We’re excited to build on this foundation and explore how Daisy can further support workforce development.”

Daisy houses the tourism competency framework and related National Occupational Standards, and offers a range of tools: Customized Occupational Profiles, Job Description Generator, Job Comparison, and Skills Checklist. Together, they provide a shared competency language that can be used by employers, HR professionals, educators, career counsellors, job seekers, and policy makers.

For employers and HR professionals, Daisy can support job design, competency mapping, workforce planning, recruitment, and employee development. Educators can use competency and occupational information to help align learning with industry expectations, while career professionals and job seekers can explore occupations, assess competencies, and identify areas for development.

“Workforce development is strongest when industry, education, employment services, and individuals can work from a common understanding of what people need to succeed,” noted Jon Kiely, Tourism HR Canada Vice-President, Products and Programs. “Daisy creates a foundation for that shared understanding and opens new possibilities for connecting people with meaningful career pathways and helping organizations develop the workforce they need.”

The launch of Daisy also marks the beginning of a broader vision for a connected workforce intelligence ecosystem. Future development is expected to expand Daisy’s capabilities in areas such as workforce intelligence, verified skills, career mobility, education alignment, recruitment, talent development and international competency recognition. Partnerships will be an important part of supporting product development, system integration, sector adaptation, research and scale.

“Daisy is built on the idea that workforce information should not exist in disconnected systems,” added Philip Mondor. “When we connect competencies, learning, talent management, and workforce needs, we create new opportunities to make better-informed decisions—from an individual planning their next career step to a policy maker developing workforce strategies.”

Daisy’s initial foundation draws on Tourism HR Canada’s significant experience developing national occupational standards, competency frameworks, and labour market intelligence for Canada’s tourism workforce, as well as other industries and regions. The platform provides an opportunity to apply that expertise in new ways while exploring its potential for broader sectoral and further international applications.
To learn more about Daisy, visit DaisySkills.ca.

JASPER, Alta., October 27, 2026 — Jasper's retro alpine spirit is making a comeback as Pursuit Attractions and Hospitality, Inc. (NYSE: PRSU) today announced plans to transform the long-time Lobstick Lodge into Lobstick, bringing new energy to the mountain hotel with refreshed guestrooms, inviting gathering spaces and a lively new take on après inspired by Jasper's alpine culture of the 1960s and '70s.

The transformation will bring new life to the hotel’s guestrooms, lobby, café and lounge, with a design inspired by Jasper’s mountain heritage. Think warm textures, bold graphics, modern comforts and welcoming spaces where guests can settle in after a day hiking, sightseeing or exploring the national park.

The project marks another significant reinvestment by Pursuit in Jasper, following the transformation of Forest Park Hotel, and reflects the company's confidence in the destination's future.

“Jasper is an important part of our business, and this transformation reflects our continued commitment to investing in Canada,” said Stuart Back, chief operating officer, Pursuit, Canada Operations. “Lobstick has welcomed generations of visitors, and we want to make sure it continues to do so for decades to come. We're taking a property people know well and creating an even better experience for guests, while keeping the character that makes it distinctly Jasper. Whether visitors are here to explore the national park, enjoy time with family or simply take in the mountain scenery, we want Lobstick to be a welcoming part of their Jasper experience.”

The reimagined lounge will bring a fresh take on après, with afternoon drinks, light bites and a welcoming place to gather after a day exploring Jasper. The lobby café will continue to offer convenient grab-and-go options for guests heading out on their adventures. The transformation will also include a refreshed pool.

Construction will begin in fall 2026, with a phased reopening planned for summer 2027. The majority of guestrooms are expected to be available for the peak summer season, with the remaining guestrooms and pool anticipated to open by summer 2028. Once complete, Lobstick will offer 147 guestrooms, eight more than before.

Pursuit's other Jasper hotels will remain open throughout the transformation. Learn more https://www.banffjaspercollection.com/hotels/lobstick-lodge/

ARLINGTON, Va. – 23 October 2026 – Canada’s hotel industry reported its largest year-over-year gain in revenue per available room (RevPAR) since June 2023, according to data from CoStar, a leading global provider of commercial real estate information, analytics, and online property marketplaces.

September 2026 (percentage change from 2025):
• Occupancy: 77.9% (+5.0%)
• Average daily rate (ADR): CAD257.76 (+8.5%)
• Revenue per available room (RevPAR): CAD200.79 (+14.0%)
The 5.0% lift in occupancy was the highest for the country since May 2023.

Among the provinces and territories, Quebec recorded the largest increases across each of the three key performance metrics: occupancy (+10.4% to 80.9%), ADR (+10.2% to CAD267.15) and RevPAR (+21.6% to CAD216.20).

Among the major markets, Montreal saw the highest gains in occupancy (+13.0% to 84.3%) and RevPAR (+25.5% to CAD232.65). The market’s performance was helped by several events and concerts, including the FIP World Congress of Pharmacy and Pharmaceutical Sciences, the Rush reunion tour, and POP Montreal.

Vancouver registered the largest ADR lift (+11.5% to CAAD373.42).

For more information about the company and its products and services, please visit www.costargroup.com.