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OTTAWA, ON - March 10, 2026 — The Government of Canada announcement of new investments through the Sectoral Workforce Solutions Program (SWSP) confirms that Tourism HR Canada is one of 14 organizations awarded funding to support workforce development and labour market intelligence across key sectors of the Canadian economy.

The Honourable Patty Hajdu, Minister of Jobs and Families and Minister responsible for the Federal Economic Development Agency for Northern Ontario, announced up to $94.5 million over five years split among select workforce development councils. The investment in Tourism HR Canada secures the extension and enhancement of its trusted labour market intelligence (LMI) and innovative resources designed to help tourism operators, workers, job seekers, and educators better understand and respond to workforce challenges and workplace changes.

Tourism has re-emerged as one of Canada’s fastest-growing sectors, generating nearly $130 billion in economic activity while supporting hundreds of thousands of businesses and one in ten jobs nationwide. As an industry rooted in human interaction, it is particularly reliant on strong workforce planning and data-driven labour market insights for long-term resilience and success. 

One of Canada’s largest employers—and a vital first job for many young people—tourism supports a workforce of more than 2.2 million people across communities in every region of the country. As the sector continues to adapt to global challenges and emerging technology, access to timely, reliable labour market intelligence and practical workforce development resources is essential to ensure businesses have the talent needed to thrive.

Through this federal investment, Tourism HR Canada will conduct new research, share insights, enhance career awareness, and develop practical tools to help tourism stakeholders navigate rapidly evolving labour market, environmental, and geopolitical conditions. 

“Canada’s tourism sector is a powerful driver of jobs and local prosperity, employing more than 2.2 million people in communities from coast to coast to coast,” states Philip Mondor, Tourism HR Canada President and CEO. “Investing in strong labour market information and workforce initiatives helps ensure tourism businesses have the insights and tools they need to attract, train, and retain the skilled workers who create world-class visitor experiences. By strengthening the tourism workforce, we are supporting local economies, opening pathways to good jobs, and helping communities across Canada continue to benefit from a vibrant visitor economy.”

Tourism HR Canada’s findings and tools will help guide shifting workforce strategies, support skills development, and improve job readiness across the tourism sector. Ultimately, the initiative will contribute to building a stronger tourism workforce and a more competitive Canadian economy.

 
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Vancouver, B.C. – March 10, 2026 – Coast Hotels Limited, a fully owned subsidiary of APA Hotel Canada, Inc. and one of North America’s fastest-growing and one of Canada’s largest hotel brands, is pleased to announce the addition of its newest franchised property in Edson, Alberta. The newly rebranded , marking the seventh Coast Hotels property owned by Mundi Hotel Enterprises Inc., officially opened its doors as a Coast Hotel on March 10, 2026.

Located along the Yellowhead Highway, Coast Edson Hotel is ideally positioned to serve business travelers, outdoor recreation visitors, and pass-through guests traveling between Edmonton and Jasper National Park. The property offers designed for both comfort and convenience, suited for solo travelers, families, and longer-stay guests.

Coast Edson Hotel offers a wide range of , including free on-site parking, complimentary wi-fi, free parking, pet-friendly rooms, a fitness centre, guest laundry, and wheelchair-accessible rooms. In-room conveniences include a fridge, microwave, and coffee maker. Meeting space is also available for small groups or business sessions.

“Expanding into Edson with Coast Edson Hotel aligns with our commitment to deliver consistent quality and local hospitality across Western Canada,” said Takamasa Machiura, President and CEO of Coast Hotels Limited. “The addition of this property strengthens our presence in Alberta and provides travelers with a comfortable, well-appointed experience that reflects Coast Hotels commitment to quality and local hospitality.”

Surrounded by forests, provincial parks and a growing economic base, Edson offers a for travelers, making Coast Edson Hotel an appealing base for exploring the region. Visitors can experience the community’s heritage at the Galloway Station Museum and Travel Centre or enjoy outdoor recreation in Willmore Park, which features scenic riverside trails suited to hiking, cycling and year-round exploration. The Edson Golf Club provides a picturesque option for golfers, while families can enjoy amenities such as the Kinsmen Spray Park in warmer months. With access to forested foothills, rivers and provincial recreation areas, the region supports seasonal pursuits ranging from fishing, paddling, and camping to snowshoeing and cross-country skiing, offering travelers a well-rounded mix of cultural, recreational, and nature-based experiences.

“We are proud to add a seventh property to the Coast Hotel brand, “ said Ron Mundi, owner of Mundi Hotel Enterprises Inc. “Coast Edson Hotel brings together the comfort, hospitality and value that travelers expect from us, while reflecting our continued commitment to growth in key communities across Alberta and beyond.”

 
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March 5, 2026 – CALGARY – Superior Lodging Corporation is proud to announce that forty-five Canadian Super 8 by Wyndham properties have been honored as winners of the "Pride of Super 8" award for 2025.

The annual "Pride of Super 8" award is a prestigious designation recognizing hotels that demonstrate an unwavering commitment to customer service and a top-tier guest experience. To qualify, properties must meet criteria, including high quality-assurance scores and outstanding guest satisfaction ratings. Please join us in congratulating:

Region Property Name
Atlantic Canada

Super 8 by Wyndham Caraquet

Super 8 by Wyndham Amherst

Quebec & Ontario

Super 8 by Wyndham Cornwall

Super 8 by Wyndham Fort Frances

Super 8 by Wyndham Kapuskasing

Super 8 by Wyndham Kenora

Super 8 by Wyndham Kingston

Super 8 by Wyndham Moosonee

Super 8 by Wyndham North Bay

Super 8 by Wyndham Red Lake

Super 8 by Wyndham Sault Ste Marie

Super 8 by Wyndham Lachenaie/Terrebonne

Super 8 by Wyndham Mont Laurier

Super 8 by Wyndham Quebec City

Super 8 by Wyndham Sainte Agathe Des Monts

The Prairies

Super 8 by Wyndham Kindersley

Super 8 by Wyndham Moose Jaw

Super 8 by Wyndham Prince Albert

Super 8 by Wyndham Regina

Super 8 by Wyndham Saskatoon Near Saskatoon Airport

Super 8 by Wyndham Dauphin

Super 8 by Wyndham Portage La Prairie

Super 8 by Wyndham Swan River

Super 8 by Wyndham Thompson

Super 8 by Wyndham Winnipeg East

Super 8 by Wyndham Winnipeg West

Super 8 by Wyndham Canmore

Super 8 by Wyndham Cochrane

Super 8 by Wyndham Drayton Valley

Super 8 by Wyndham Edmonton/West

Super 8 by Wyndham Edson

Super 8 by Wyndham Fort McMurray

Super 8 by Wyndham Fort Saskatchewan

Super 8 by Wyndham Hardisty

Super 8 by Wyndham High Level

Super 8 by Wyndham Edmonton International Airport

Super 8 by Wyndham Sherwood Park/Edmonton Area

Super 8 by Wyndham Spruce Grove

Super 8 by Wyndham Vermilion

Super 8 by Wyndham Whitecourt

British Columbia

Super 8 by Wyndham 100 Mile House

Super 8 by Wyndham Dawson Creek

Super 8 by Wyndham Fort Nelson

Super 8 by Wyndham Fort St. John

Super 8 by Wyndham Lake Country/Winfield Area

 

"Everyone at Superior Lodging Corporation is thrilled to announce that forty-five Canadian Super 8 by Wyndham properties have been named as 'Pride of' Super 8 award winners for 2025," said Marc Staniloff, President & CEO, Superior Lodging Corp. "This isn't simply an award, it's a testament to the hard work and commitment our teams put into every stay. Thank you for your dedication."

Click here to view all of the 2025 "Pride of Super 8" Award Winners

 
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March 3, 2026 – CALGARY – Travelodge Canada is proud to announce that 18 of its properties have been honored with a 2025 "Best Of" Travelodge Award.

This award recognizes a growing number of Canadian Travelodge by Wyndham hotels that have set the standard for hospitality and operational excellence over the past year. The "Best Of" designation is not easily earned, with all 18 winners being selected for consistently delivering an exceptional guest experience. This is supported by strong guest satisfaction scores, while maintaining compliance with mandatory training, and for remaining in good standing throughout the year. Please join us in congratulating:

Region Property Name
Atlantic Canada

Travelodge by Wyndham Bridgewater

Travelodge by Wyndham Miramichi

Travelodge Suites by Wyndham New Glasgow

Travelodge Suites by Wyndham Saint John

Quebec & Ontario

Travelodge by Wyndham Alma

Travelodge by Wyndham Niagara Falls At the Falls

Travelodge by Wyndham Richmond Hill

Travelodge by Wyndham Simcoe

The Prairies

Travelodge Hotel by Wyndham Weyburn

Travelodge by Wyndham Edson

Travelodge by Wyndham Fort McMurray

Travelodge by Wyndham Lacombe

Travelodge by Wyndham Pincher Creek

Travelodge by Wyndham Spruce Grove

Travelodge by Wyndham Stony Plain

Travelodge by Wyndham Strathmore

Travelodge by Wyndham Valleyview

British Columbia

Travelodge by Wyndham Fort St John

"This is a testament to the hard work of our properties and their unwavering commitment to delivering a high-quality, welcoming experience for every guest who walks through our doors" said Trevor Hagel, Executive Vice President, Operations. "We are thrilled to celebrate these 18 properties for their exceptional performance in 2025."

Travelodge Best of Award Badge

 

Click here to view all of the 2025 "Best of" Travelodge hotels

 
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March 5, 2026 – Toronto, ON
Today, Beth McMahon, President & CEO, announced a bold new era for the national voice of Canada's hotel sector: the Hotel Association of Canada is introducing a new name and brand identity—Hotels Canada.

The new name and brand identity reflect a modern, united, and forward-looking hotel industry. Hotels Canada captures the economic leadership and growth of more than 8,300 hotels operating in every community across the country, businesses that support over 300,000 jobs and contribute $12 billion in annual government revenues. This updated identity better reflects the scale and influence of a sector that plays a foundational role in Canada's visitor economy.

“The launch of Hotels Canada marks a natural evolution for an organization that has steadily expanded its role in national policy, economic advocacy, and leadership within the broader tourism sector,” said Beth McMahon, President & CEO. “This new identity reflects that trajectory: a clear, confident brand that elevates hotels as a cornerstone of Canada's visitor economy—an industry with $74 billion in assets and a powerful driver of jobs, investment, and growth across the country.”

Hotels Canada is proud to build on its strong legacy as a member-centred organization, founded in 1913 as The Hotelkeepers' Association of The Dominion of Canada, and known for providing trusted thought leadership and inspiring collective action on shared priorities. The new brand builds on this foundation while positioning the organization for the opportunities and challenges of the future.

The full implementation of the new name and brand will roll out over the coming months, including updated digital assets, member communications, advocacy materials, and sector-wide engagement.

 

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