The Manitoba Hotel Association has announced its new board of directors for 2025.

• Connor Ward
MHA Chair
Altona Hotel

• Tom Caramanos
1st Vice Chair
Four Points by Sheraton Winnipeg South

• Erica Seales
2nd Vice Chair
Barrier Bay Resort

• Leo Ledohowski
Director-at-Large
Canad Inns

• Alan Gibb
Wescana Inn
The Pas

• Brian White
Clarion Hotel & Suites
Brandon

• Suzanne Rowley
Holiday Inn Express & Suites
Brandon

• Erica Seales
Barrier Bay Resort
North Whiteshell

• Theressa Sexton
Quality Inn & Suites
Winkler

• Bruce MacKay
Holiday Inn Winnipeg Airport West
Winnipeg

• Dane Surtees
ALT Hotel
Winnipeg

• Jacques Lavergne
Delta Hotels by Marriott
Winnipeg

• Leo Ho
Frantz Inn
Steinbach

The Canadian Hotel Investment Conference (CHIC) 2025 will take place on May 5-6, 2025, at the Hilton Toronto in Toronto, ON. This conference is Canada's largest hotel investment and networking forum, aimed at senior executives from across North America, providing insights into the hotel industry. This conference provides an optimal environment to network with industry colleagues and learn from and speak with some of the most forward-thinking leaders and experts in the Canadian lodging industry.

For more information, you can visit the official conference website www.bigpictureconferences.ca

Here is the schedule at a glance:

Monday, May 5, 2025
5:30 PM - 7:30 PM Opening Cocktail Reception

Tuesday, May 6, 2025

7:30 AM - 8:45 AM Tradeshow & Networking Breakfast
8:45 AM - 9:00 AM Opening Remarks
9:00 AM - 9:15 AM Hotel Association of Canada Update
9:15 AM - 10:00 AM And Now, I've Heard Everything!
10:00 AM - 10:45 AM How is the Hotel Industry Really Doing?
10:45 AM - 11:15 AM Networking Break & Tradeshow
11:00 AM - 11:45 AM Oh, to be a Hotel CEO Today
12:00 PM - 12:45 PM Breakout Session: I Thought You Said Our Construction Budget was Good?
12:00 PM - 12:45 PM Breakout Session: Which Way Do I Go? In-House v Third-Party Management
12:45 PM - 1:45 PM Networking Lunch & Tradeshow
1:45 PM - 2:00 PM ORMHA Update
2:00 PM - 2:30 PM Fireside Keynote
2:30 PM - 3:15 PM Breakout Session: Mastering Property Taxes and Insurance: Targeted Strategies for Hotel Owners and Operators
2:30 PM - 3:15 PM Breakout Session: Build it Right and They Will Come, or They Will Go to Your Competitor
3:15 PM - 4:00 PM Networking Break & Tradeshow
4:00 PM - 4:15 PM CHIC 2025 Lifetime Achievement Award
4:15 PM - 5:00 PM Deftly Deployed Debt
5:00 PM - 5:05 PM Closing Remarks

TORONTO, April 24, 2025 /CNW/ - This summer, Choice Hotels Canada is encouraging Canadians to see more, do more, and experience more of Canada with the launch of its latest national brand campaign: "Experience More". With a uniquely Canadian voice and coast-to-coast relevance, the limited-time campaign shares True North Travel Tips, a series of clever, insightful, and ultra-Canadian travel suggestions designed to inspire experience-first adventures across the country.

Whether it's families on a road trip, business travellers exploring new cities, or leisure seekers chasing local hotspots, Experience More positions Choice Hotels Canada as the go-to destination for Canadians looking to make the most of their travels. The campaign celebrates what makes travel within Canada so rich: the unexpected moments, hidden gems, and unforgettable experiences that happen along the way, not just at the destination.

Launched at a time when more Canadians are choosing to explore their own backyard, Experience More taps into a growing desire to travel within Canada, embracing the places, people, and moments that make this country extraordinary. It is a tribute to the vastness, beauty, and cultural richness that defines Canada from coast to coast. In a moment where Canadian identity feels more meaningful than ever, this is a campaign made by Canadians, for Canadians, celebrating the stories, connections, and shared experiences that remind us why there's truly no place like home. With a deep appreciation for the land, we call ours, Experience More isn't just about travel, it's a reminder of how much there is to discover throughout our beautiful country, and how Choice Hotels Canada can help you experience more of it.

Quote from Kyle Verge, President & CEO, PUSH Media

"With Experience More, we set out to create something bigger than a travel campaign. We wanted to spark national pride. This work is about celebrating the uniquely Canadian moments that make a trip unforgettable. It's a blend of creative storytelling, strategic media thinking, and cultural authenticity. Working with our client, Choice Hotels Canada, we were able to bring that vision to life from coast to coast, connecting Canadians not just to destinations, but to experiences that stay with them long after checkout."

With over 355 hotel locations across Canada, Choice Hotels Canada makes it easier than ever for Canadians to discover their own backyard. From small towns to big cities, the True North Travel Tips reflect a patriotic push to explore local, and experience all that Canada has to offer.

While Choice Hotels Canada is part of a globally recognized brand, each Canadian location is independently owned and operated, operated by neighbours, friends, and community members who are deeply invested in the places they call home.

"For Canadians, the focus is making the most of every great Canadian travel moment. And we will do that by offering affordable stays, great benefits through the Choice Privileges rewards program, pet-friendly rooms for those with pets and locations from coast to coast. This is where we are positioning Choice Hotels in Canada—as the relatable, optimistic enabler of great Canadian experiences!" added Choice Hotels Canada's CEO, Brian Leon.

The campaign will roll out nationally across television, digital, and social media platforms, featuring original video creative that highlights quirky, memorable, and authentically Canadian travel moments. Each travel tip is a nod to the country's diverse landscapes and cultures, reminding viewers that with Choice Hotels Canada, every trip offers more to see, more to do, and more to remember.

The Experience More campaign was developed and executed by PUSH Media Inc., serving as both the creative and media agency.

To Experience More and book your next Canadian getaway, book direct at choicehotels.com/en-ca

Barcelona, 24 April 2025 — As hotels continue to refine their revenue strategies, 123Compare.me identifies booking anticipation as a key lever for price optimization as it unveils the latest findings from its World Parity Monitor (WPM).

The March report reveals a clear bell-shaped curve in price behavior. Early bookings secure the lowest prices with rates peaking at around two weeks ahead of check-in before decreasing for last-minute reservations.

Within the key findings, 123Compare highlights that the direct channel consistently offers better prices than OTAs, though differences are subtle — emphasizing the need for hotels to boost direct channel visibility and value.

Across the hotel categories, 5-star properties show the most stable pricing, while 3- and 4-star hotels fluctuate more sharply as check-in approaches. Furthermore, independent hotels apply more variable pricing, while large branded groups maintain consistent rate strategies.

When it comes to location - destination sensitivity to lead time varies, with typical international vacation hotspots like Phuket and Rio de Janeiro with high seasonality, competitive marketing or a strong presence of tour operators show higher early booking incentives, while cities with high corporate traffic like Paris and Shanghai favor late-booking price elasticity.

According to Jordi Serra, CEO at 123Compareme “Lead time is no longer just a data point — it’s a key part of the pricing strategy. Understanding when guests are most likely to book helps hotels plan better, price smarter, and sell more at the right time.”

Revenue consultant, Sonia Molina, COO, HotelsDot, commented on the findings “The WPM emphasizes the importance of incorporating new variables into price analysis, such as booking lead time, which is a key lever for optimizing revenue. Among the five core variables that shape an effective Revenue Management strategy lead time stands out for its ability to pinpoint the exact moment when demand is willing to pay more.”

The World Parity Monitor is a reference in the market and a tool to track and monitor hotel pricing strategies across the distribution channels. The complete March 2025 WPM report is available at: https://123compareme.net/en/report-impact-ead-time-hotel-pricing-strategy/