May 20, 2025 – True Key Hotels & Resorts (True Key) is pleased to announce the addition of Adam Elwakeel to its leadership team as General Manager at Sunrise Ridge Waterfront Resort in Parksville, BC, bringing a distinguished background in hospitality operations, financial management, and guest experience innovation.
Adam’s career spans financial and operational leadership roles across the hospitality sector. Beginning in financial management, Adam honed expertise in process optimization, cost efficiency, and strategic reporting before moving into operational management. As Assistant Operations Manager in Toronto, Adam successfully oversaw multiple restaurant locations, streamlining inventory systems and contributing to long-term growth initiatives.
Most recently, Adam served as Lodging & Guest Experience Manager at Fairmont Hot Springs Resort in British Columbia’s Columbia Valley, where he led operations for a 151-room property. In this role, Adam implemented guest service enhancements and strategic marketing efforts that drove significant revenue growth. His leadership also played a key role in the successful delivery of capital projects and innovative guest satisfaction initiatives—earning him the prestigious CEO’s Choice of the Year Award in 2023.
Holding a Bachelor of Business Administration and certifications in Revenue Management and Food & Beverage Management, Adam is a forward-thinking leader with a passion for excellence in team development, guest services, and operational efficiency.
“We are thrilled to welcome Adam to our team,” said Michael Anderson, President & CEO, “His proven track record and passion for hospitality innovation align perfectly with our vision for the future.”