San Francisco — November 13, 2025 — Duetto, the industry’s leading provider of revenue and profit software, and Cloudbeds,the intelligent unified platform powering hotel growth, have released their first-ever Hotel Market Pulse report, providing performance and profitability analysis for hoteliers worldwide, based on the data managed by both companies.
The analysis covers guest booking and hotel performance data from January 1 to July 31, 2025, comparing results to the same period in 2024, focusing on traveler booking behavior and hotel profitability.
Key findings from the Hotel Market Pulse report:
Traveler booking behavior shifts
- OTAs hold strong as the leading demand channel: Even so, distribution channels saw significant shifts, with Expedia pulling ahead in room night volume by nearly 12% year over year. Other OTAs, including Trip.com, Hotelbeds, and Despegar, each increased volume by more than 35%. These gains came at the expense of other OTAs, including Booking.com, Agoda, and Vrbo.
- Softening pricing power: For many operators, performance lagged expectations as pricing power softened, and demand cooled. The global average daily rate rose modestly on Booking.com and Expedia, but dropped 10% on Vrbo, 5% on Hotelbeds, and 2% on Airbnb. Adjusted for inflation, "real ADR" actually declined for many properties.
- Shorter stays: Data showed a consistent downward trend in the Average Length of Stay (ALOS) every month from January to July 2025 compared with 2024, potentially due to tighter budgets and the shift toward shorter, more frequent 'microcations'.
Hotel profitability and performance
- TRevPAR growth: Total Revenue per Available Room (TRevPAR) indicated overall performance improvement, with Latin America leading with a 4.6% increase, followed by North America (+3.5%) and Europe (+2.5%). Food and beverage (F&B) remains the clear leader and primary driver of ancillary revenue across all regions.
- GOPPAR improvement: Gross Operating Profit Per Available Room (GOPPAR) increased year over year in all regions. North America led with the biggest gain of 2.9%, followed by Latin America (+1.3%) and Europe (+1.2%).
- Labor remains the largest expense: Operating costs continue to be pressured by rising labor expenses, which remain the largest expense for hotels. North America saw labor costs increase by 4.6%, reaching 47% of total operating costs, while Europe saw a 3.9% increase, now 60% of total operating costs.
“Understanding where and how demand is shifting is critical for every hotel leader today,” said Rafael Blanes, Chief Growth Officer of Cloudbeds. “At Cloudbeds, we believe data is human — it reflects real traveler intent and behavior. This collaboration with Duetto transforms that data into contextual intelligence, helping hoteliers anticipate change, make smarter decisions, and unlock more profitable growth.”
“By combining Duetto’s data with Cloudbeds’ channel insights, we’re helping hoteliers understand how and why traveler behavior is changing, and how this impacts their bottom line,” added Jason Hofmann, Chief Customer Officer of Duetto.
This inaugural report is part of the strategic partnership's shared mission to empower hoteliers with advanced tools and insightful data for optimizing revenue and operational efficiency. To read all the findings of the report, click here.